What Happens When a Company is Defined by the CEO

Here's an interesting article in my local paper. From the Associated Press: A celebrity CEO rarely shines on the company's bottom line. It brings to mind something a professor told my grad school class. He said something like, "How do you know when a company's in trouble? When the CEO is spending more time on his or her image than on the business of the company."

Then there was the CEO I used to work with who had an image consultant. He was eventually replaced by a CEO who didn't. In all fairness, there are high profile CEOs who run successful companies. For instance the article doesn't mention Bill Gates or Larry Ellison.